The Sugar Market

One of the most normal consumer brands in the world I can think of is C&H sugar. They sell seven varieties of sugar baking products (granulated white pure cane sugar, powdered white pure cane sugar, baker’s sugar, superfine pure cane sugar, golden brown pure cane sugar, dark brown pure cane sugar, and washed raw pure cane sugar) which people use as raw ingredients for cooking and sweetening. Their website is useful to bakers. It is a company that could go onto a stock exchange such as NASDAQ if it wanted to go into the global sugar market, for example adding Japanese and South Korean to it’s website.

Their exist many other sugars and sweeteners in the US grocery market. Corn syrup is used in many shelf products and is now mainly produced and sold in China. You could not ask the Chinese for actual fructose from fruit if you spoke perfect Mandarin to a CEO consortium and handed them an orange. By using unprocessed fructose from fruit rather than corn it is possible to sweeten beverages without shooting the blood sugar high enough for the pancreas to react in cycle that is damaging to the habitual soda drinker. China has very low diabetes incidence, and does not use high fructose corn syrup much in Chinese products. There is a future for productized fructose from sweet fruits such as oranges sold as an industrial production commodity if the advertising community can accept a caffeinated, carbonated soda with zero pancreatic shock in the judgement of high school athletes.

Barley malt is very useful as a cocoa sweetener, sadly it is not the standard though it has been proven to be the dominate tasteful supplementary ingredient as an emulsifant sweetener with cocoa butter in chocolate chips.

Honeys are very particular to the nectar sources and bees that are producing the honey, and truly wild honey is rarely available in the city. This is a market that has never been strongly consolidated for centralized purchasing. I think possibly Salt Lake City would be the most likely marketplace to create an internet outlet for honeys for kitchens and tables, ordered from farms and rural communities all across America and internationally, if they were challenged to. (Similarly an Israeli farms kosher internet outlet would do well if Israel were challenged to do so when faced with the actual kosherness of American delicatessens and grocery store sections with kosher foods.)

Pure maple sugar can be bought in bulk by contacting people at these e-mail addresses in Vermont. It has never been consolidated for resale to be used as ingredients in industrially produced American grocery store products as far as I know. The Indians and settlers of the area we think of as New England preferred this sugar to other forms of sugar. If you’ve never tried maple sugar, I believe Starbucks has used maple sugar with its maple scones nationwide.

That’s all for now. I need a Coke.