PEET’s Coffee is being sold in grocery stores in America and they are expanding across America through to the east coast. They sell the highest quality coffee available in grocery stores. Starbucks shop business model continues to profit and will decline in shareholder value and returns and close some shops as they face minor lawsuits that affecting their rating and grocery sales are challenged over the next two years- they are flat toward depreciated I think. PEET’s is likely to go below $20 per share this month, per its price-to-earnings ratio being higher than is desirable now. This will improve as they push more trays of SKUs into new grocery markets nationwide. There are also small towns and cities nationwide that would benefit from a PEET’s shop which do not have one as yet. Leading with grocers not necessarily ideal if they do not plant the seed of the experience.
After the stock behavior changes following the sale in 2010 please consider buying PEET again. They do need some incentive to go after the world market and if they are on track in 2010 you may not wish to sell.
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